Holika Holika Softune Mood Palette

Softune is a four-SKU line Holika Holika launched at Daiso in July 2026. Unlike most Daiso beauty lines it is sold under the parent brand's own name rather than a renamed sub-brand. The palette holds four pans totalling 4.3g for 5,000 KRW, which is 1,250 KRW per pan against roughly 1,750 KRW per pan for Holika Holika's 16-colour retail palette at 28,000 KRW. Its manufacturer, Cody, also produces retail Holika Holika eyeshadows, and the responsible seller is Enprani — the same company behind the retail brand. (Checked: 2026-09-07)

Specifications

• Volume: 4.3g (4 pans)
• Form: pressed eyeshadow palette
• Key ingredients: Macadamia Seed Oil, Synthetic Fluorphlogopite (shimmer pan), Tin Oxide, Diisostearyl Malate, Methyl Methacrylate Crosspolymer
• Vegan certified: Not verified
• Contains petrolatum: No
• Korea launch: 2026-07
• Renewal history: None recorded
• Korea vs export: No export version
• Korea regular price: ₩5,000
• Price per 100ml: not calculated
• Global price: unknown
• Retailers: Shipping scope unverified: Daiso Korea, Daiso Mall (daisomall.co.kr)
• Functional cosmetic status: Not registered as a functional cosmetic

Can I buy it outside Korea?

No international-shipping channel verified in our sources (checked 2026-09-10); Shipping scope unverified: Daiso Korea, Daiso Mall (daisomall.co.kr).

How is the Daiso version different from the original?

There is no same-named retail original — Softune is a Daiso line, and no Softune products were found at Olive Young or on Enprani's own store (checked 2026-08-31; treat this as no evidence of retail sale rather than proven absence). What makes this case unusual is that it ships under the Holika Holika name itself rather than a renamed Daiso sub-brand, is made by Cody — which also manufactures retail Holika Holika eyeshadows — and lists Enprani, the retail brand's own company, as responsible seller. So the corporate and manufacturing link is direct, but the palette is its own product.

Is it cheaper than Holika Holika's retail palettes?

Modestly, per pan. This palette is 1,250 KRW per pan (4 pans, 5,000 KRW) against about 1,750 KRW per pan for the 16-colour Discovering Eyeshadow Palette at 28,000 KRW list on the brand's own store. The bigger difference is total quantity — you get roughly a sixth as much product, so the saving comes mainly from buying fewer pans rather than a steep per-pan discount (checked 2026-08-31).

Does it contain petrolatum?

No — Petrolatum/Vaselinum does not appear in any of the four pans' declared ingredient lists, which are disclosed separately per pan.

Sources

Daiso Mall product page — Checked: 2026-09-07